Editor’s observe: sponsored publish
In an occasion mixing clever automotive engineering with the ethos of wilderness exploration, JETOUR hosted among the model mates for an fascinating dialog with world-renowned explorer Ed Stafford, off-road demonstration, and official car handover ceremony in Harbin, China.
Joined by senior executives—together with Ke Chuandeng, President of JETOUR Worldwide, and Yan Jun, Government Vice President of JETOUR Worldwide—the occasion introduced collectively model mates to expertise the capabilities of JETOUR’s newest off-road lineup firsthand.
Testing Boundaries: Off-Highway Efficiency
The occasion kicked off at a campsite, the place model mates joined Stafford, Ke, and Yan for an interactive area dialogue. The dialogue targeted on the intersection of contemporary car design, off-road capabilities, and survival abilities.
Addressing why JETOUR chosen Stafford—the primary individual to hike all the size of the Amazon River and host of a number of Discovery Channel sequence—Ke emphasised alignment in core values.
“The G700 is greater than only a car; it represents the braveness to discover and go additional. After we considered who actually embodies the spirit of the G700, Ed was among the many first to come back to thoughts,” Ke said. “For many years, Ed has navigated rainforests, deserts, and distant terrains worldwide. That zeal for excessive exploration is exactly the philosophy behind the G700.”
Ke revealed that Stafford determined to buy a G700 after driving it in the course of the filming of Journey of Extremes.
Reflecting on his experiences with the car throughout numerous worldwide areas, Stafford famous the SUV’s versatile efficiency.
Stafford mentioned he was impressed with the power to go to completely different locations, when requested about his expertise with the G700.
“I used to be impressed with the automobile’s capability to go to completely different locations. I’ve had it within the sand dunes, large sand dunes in Morocco. I’ve been up type of rainforest lined mountains in Ecuador. I’ve been in desert circumstances once more, however type of flat arid deserts in Colombia. The place else? Iceland. Clearly, the acute chilly of Iceland, and the automobile’s been in a position to deal with all the pieces,” he mentioned.
“That’s the principle factor, and it ties in with the values and the spirit of exploration as a result of it’s not only a automobile for one factor; it’s a automobile for all exploration to all completely different locations. And I feel, by way of the model collaboration, I’m very blissful to companion with Jetour, not simply because it’s an incredible automobile,” he mentioned.
“I do clearly share this need to assist folks entry wild locations, and I feel it’s very healthful for folks to spend extra time open air, much less time glued to their telephones, extra time climbing within the mountains. It’s an excellent reset for everybody in a world the place everybody may be very occupied with social media,” he mentioned.
Ke concurred and mentioned, “Precisely! I’ve G700 with me now. Each weekend, I by no means keep in the home. I at all times take any alternative to drive my automobile out of town to seek out some place I’ve by no means visited to strive the automobile, to refresh my thoughts.”
“However earlier than that, earlier than I’ve the G700, I simply keep in the home. The G700 has introduced me a brand new life,” he quipped.
Engineering for Excessive Situations
Through the dialog with model mates, Yan additionally detailed the technical specs and testing requirements behind the G700 platform.
Positioned as a luxurious hybrid off-road SUV, the G700 is constructed on JETOUR’s GAIA Structure. Designed to steadiness off-road efficiency with passenger consolation, the car comes geared up with three skilled off-road differential locks as customary gear to deal with complicated terrain.
Addressing the function of real-world testing in product growth, Yan underscored JETOUR’s international validation course of.
“Laboratory testing provides us baseline information, however real-world environments are the place automobiles should show their reliability,” Yan defined. “We’ve established a unified international testing system the place our automobiles have accomplished over 10 million kilometers of validation throughout excessive warmth, chilly, humidity, and excessive altitudes. We additionally conduct localized testing in every goal market previous to launch.”
Following the dialog on the campsite, model mates got alternatives in a check experience and drive session on off-road tracks to judge the G700’s dealing with and terrain administration programs.
Showroom Walkthrough & Automobile Handover
Later within the afternoon, company have been invited to the Harbin JETOUR Expertise Heart, the place Li Xueyong, Government Vice President of Chery Vehicle. Co Ltd, met with Stafford for an unique tour of the ability.
The showroom featured key fashions from the model’s portfolio, together with the JETOUR G700, JETOUR F700, and the specialised JETOUR G700 Topfire version. The day concluded with an official reward trade and handover ceremony, throughout which Li formally offered Stafford with the keys to his new G700.
