PASAY CITY, Philippines, Sept. 18, 2026 /PRNewswire/ — The Philippine Journey Alternate (PHITEX) 2026, the nation’s premier government-organized journey commerce occasion, concluded on September 9 at Conrad Manila, with PHP 594,712,138.50 in gross sales leads. The determine, whereas nonetheless partial, is 20.12 % increased than the PHP 495.09 million recorded in 2025.
76 international patrons and 102 Philippine sellers interact in business-to-business conferences throughout PHITEX 2026
Organized by the Tourism Promotions Board (TPB) Philippines, PHITEX 2026 gathered 102 Philippine sellers, together with vacation spot administration firms, tour operators, and journey businesses, and 76 international patrons from 24 nations.
Eleven (11) nations represented the rising markets, together with Denmark, France, Indonesia, Italy, Macao SAR, Saudi Arabia, Spain, Thailand, Türkiye, the United Arab Emirates, and Vietnam.
The remaining patrons represented TPB’s 13 key markets: Australia, Canada, Mainland China, Germany, United Kingdom, Hong Kong SAR, India, Japan, Malaysia, Singapore, South Korea, Taiwan area, and the US of America.
TPB Chief Working Officer Maria Margarita Montemayor Nograles expressed optimism over the gross sales leads generated and the enterprise connections solid in the course of the occasion.
“We’re delighted with the PHP 506.15 million in gross sales leads generated via PHITEX 2026,” stated Nograles. “Whereas the tourism trade continues to navigate a difficult surroundings, formed by world uncertainties and evolving market calls for, PHITEX underscores the significance of strengthening trade partnerships and responding to the wants of vacationers. We hope these connections will proceed to develop into collaborations that carry extra guests to our communities and create sustainable alternatives for our native tourism stakeholders.”
In the meantime, international patrons skilled the nation’s wealthy heritage, scenic coastlines, and numerous culinary choices via the post-event familiarization excursions of PHITEX 2026. The excursions included visits to the heritage websites of Ilocos Norte and Ilocos Sur, the pure sights of Palawan, the culinary and cultural choices of Cebu and Bohol, and the plush landscapes and nature-based experiences of Davao.
“We simply don’t promote the product or the vacation spot, however the expertise,” stated one of many patrons, Jenny Rose Ryall, director of International Guides Australia. “We inform them tales, our private tales, our private experiences, and with that, it’s much more convincing as a result of they’ll see the emotion, and the joy. It’s at all times–what they [our clients] say to us–it’s at all times the those who they love in regards to the Philippines.”
PHITEX 2026 was made doable via its silver sponsors: Cebu Pacific, Destileria Limtuaco & Co., Inc., Philippine Airways; bronze sponsors: Obligation Free Philippines, Kaulayaw, The Journey Membership, and 2GO Journey; and group companions: Mactan Cebu Worldwide Airport, and Palaweño Brewery.
To know extra about PHITEX, go to www.phitex.ph.
ABOUT TPB
The Tourism Promotions Board (TPB) Philippines is an hooked up company of the Division of Tourism, mandated to market and promote the nation each domestically and internationally as a world-class tourism and MICE vacation spot. That is carried out via strategic partnerships with private and non-private stakeholders, anchored on journey commerce reveals and enterprise conferences. For extra data, please go to www.tpb.gov.ph.
