The corporate’s providing is constructed round OneView, a governed-intelligence engine that connects media insights to execution and optimisation in close to actual time. It supplies entrepreneurs and media patrons higher visibility into spending whereas providing chief monetary officers a measured hyperlink between media investments and returns.
OneView integrates 15 platforms and runs 84 diagnostic checks and greater than 1,800 automated checks throughout social, search and programmatic media. The corporate plans to develop integrations to greater than 40 platforms.
In line with AdNexa, the platform’s persistent account reminiscence and automation have diminished guide effort by about 90%, whereas steady marketing campaign benchmarking allows changes earlier than inefficiencies accumulate. Its model-agnostic structure permits AI fashions to evolve with out altering the underlying governance and account reminiscence.
The corporate additionally provides an Superior Audit, which examines a model’s media information underneath a non-disclosure settlement to determine inefficiencies and show effectivity good points of 15% or extra by way of real-time insights.
AdNexa has delivered digital advertising and marketing and marketing campaign options for world manufacturers, together with HBO Max, U.S. Financial institution and Samsung/MTN, by way of their appointed company and know-how companions. It claims 99.9% execution accuracy, greater than 30 platform certifications and 24×7 operations throughout seven markets.
The corporate is increasing its presence in Europe underneath the management of Morgan Mullarney, Govt Director, AdNexa.ai Eire. Mullarney, who has labored with manufacturers together with HSBC, Vodafone, Unilever and Pernod Ricard, stated the corporate’s know-how and operational capabilities deal with gaps in actionable advertising and marketing intelligence and supply management.“I’ve spent eighteen years operating media supply for world manufacturers. The working mannequin behind digital media has not stored tempo with the cash it carries. AdNexa was constructed from that have. Intelligence, execution and accountability sit in a single system, so each unit of media spend is ruled, measured and answered for. If the acquire is just not there, neither is the bill,” stated Pradeep Nagam, Founder and Managing Director, AdNexa.ai.
“Media ought to now not be a black field. Entrepreneurs deserve a transparent line of sight from each media determination to its execution and its end result. With OneView that line of sight is a measured system. The numbers are deterministic, they arrive in close to actual time, and a named particular person is accountable on the finish of it,” stated Shashidhar Sharma, Co-Founder and Chief Working Officer, AdNexa.ai.
“Whereas working with world manufacturers like HSBC, Vodafone, Unilever and Pernod Ricard, the dearth of actionable intelligence in advertising and marketing was at all times a giant sore level. As I drive AdNexa’s enlargement throughout Europe, our core capabilities mixed with our know-how resolve one of many greatest ache factors in advertising and marketing supply: readability from media technique to execution and real-time management over outcomes,” stated Mullarney.
