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Ozempic maker Novo Nordisk sets sights on hair-loss market

by Asia Today Team
September 23, 2026
in Health
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Novo Nordisk is eyeing the hair-loss market because the maker of Ozempic seeks to increase its direct-to-consumer pharmaceutical enterprise.

The situation is a part of a listing of areas, together with habit and menopause, the place Novo sees potential overlap with both its core scientific experience or the abilities it is not too long ago in-built promoting pharmaceuticals on to customers.

A number of the science being pursued now for therapy of hair loss is rooted in endocrinology, the department of medication targeted on hormones, a area the place Novo has a protracted historical past, chief scientific officer Martin Lange mentioned in a Bloomberg roundtable on Tuesday.

Additionally learn | Drug regulator warns in opposition to extended use of painkillers, antibiotics

“We may leverage our scientific data doubtlessly shifting into that area,” Lange mentioned. “It is not essentially what we’ll pursue first, however that will be a transparent chance.”

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Novo misplaced its lead within the booming weight problems market to Eli Lilly and desires to search out extra makes use of for its GLP-1 medicine, in addition to progress areas for diversification, because the blockbusters Ozempic and Wegovy face patent expiry within the US and Europe in direction of the start of the subsequent decade. The corporate’s shares slumped this week in response to the dearth of concrete particulars within the turnaround plan offered at an investor assembly.

“Confidence is gone, as proven yesterday by the response, and it takes time and arduous work to construct that again,” chief government officer Mike Doustdar mentioned at roundtable.The drugmaker needs to pursue areas the place its experience in promoting on to customers – because it more and more does with weight-loss medicine – would give it a possibility “to win,” Doustdar mentioned.

The corporate can also be in search of new potential therapies for coronary heart illness, liver and blood issues and has mentioned it can take a look at each bolt-on offers and push ahead its inside drug pipeline extra rapidly.

Novo’s transfer into hair loss may take time. The situation is not on a listing of eight sicknesses the place Lange anticipates to maneuver new therapies into mid-stage trials by late this 12 months or early subsequent 12 months.



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