Mumbai / Riyadh – A women-only sleepwear model from Mumbai is doing what most Indian vogue manufacturers solely plan on paper: promoting by means of its inventory on the Center East’s greatest vogue platforms, at costs that undercut the premium phase it competes in.
Ammarzo, the posh sleepwear model relaunched by actor-turned-entrepreneur Chahatt Khanna, has spent the previous yr constructing an export enterprise into the Gulf that’s now exhibiting up in onerous numbers. In June 2026 alone, the model bought 775 models throughout Namshi and Midday, the area’s two dominant vogue marketplaces, clocking over AED 50,000 in product sales for the month – with some types promoting by means of 94% of obtainable inventory.
The Saudi Arabia push is now formal. Below a consignment settlement signed on 17 July 2026 with Sixth Road for Buying and selling LLC, the Attire Group-owned retailer behind 6thStreet.com, Ammarzo’s vary is consigned into sixth Road’s warehouses in Saudi Arabia and the UAE, with the territory explicitly masking Saudi Arabia, Oman, Bahrain, Kuwait and Qatar alongside the UAE.
The model’s pitch to the area is straightforward: luxurious with out the posh markup. Ammarzo’s sleepwear units – minimize in modal satin and bamboo viscose, with a strict no-polyester material coverage – listing at AED 250 to 310 however usually promote at AED 75 to 95, placing a genuinely premium product inside attain of the on a regular basis Saudi shopper. In India the model sits within the premium phase; within the Kingdom, it’s quick changing into essentially the most wise purchase in its class.
“Indian manufacturers have at all times dreamed of worldwide cabinets. We skipped the dream and went straight to the sell-through report. Saudi Arabia’s ladies need high quality they will really feel and a worth that respects them – that’s precisely what we ship.”
The momentum has a paper path. On 10 September 2026, Dubai-based Click2Mena FZE positioned a contemporary buy order with Ammarzo for AED 400,000 – 5,550 models throughout 10 types – one of many largest single orders the younger export enterprise has signed, and a sign that Gulf patrons are restocking, not testing.
For Khanna, who first constructed and wound down a fast-fashion enterprise earlier than relaunching Ammarzo as a centered sleepwear model, the Gulf breakthrough is the proof of a easy guess: that an Indian model, made for ladies and priced with sense, can cross borders with out dropping both.
In regards to the model: Ammarzo is a Mumbai-based ladies’s sleepwear model constructed on pure, breathable materials – modal satin and bamboo viscose – with no polyester throughout its vary. The model exports to the UAE and Saudi Arabia by means of Click2Mena FZE, Namshi, Midday and 6thStreet.com .
