Brooklyn Sports & Entertainment Names Alibaba Group an Official Technology and Cloud Partner of the Brooklyn Nets — Arabian Post

NEW YORK, UNITED STATES – Media OutReach Newswire – 28 September 2026 – Alibaba Group and Brooklyn Sports activities & Leisure at present introduced a strategic multi-year partnership naming Alibaba an Official Know-how and Cloud Associate of the Brooklyn Nets. The partnership pairs Alibaba’s cloud expertise with the Brooklyn Nets’ dwell sport replay, in-game leisure and advertising and marketing initiatives, creating extra immersive experiences for followers within the enviornment.

Because the Nets’ Official Jersey Patch Associate, Alibaba will assist the staff’s 60^th anniversary season—a year-long marketing campaign honoring iconic gamers, defining moments and milestones throughout the franchise’s historical past—by means of technology-enabled fan experiences and advertising and marketing activations.

“Alibaba has lengthy partnered with main sports activities organizations worldwide, giving us a deep understanding of how you can ship expertise on the scale and velocity dwell sports activities demand,” mentioned Toby Xu, Chief Monetary Officer, Alibaba Group. “We’re excited to staff up with the Brooklyn Nets to unlock new potentialities in sports activities innovation. As we head into the brand new season, we look ahead to delivering immersive experiences for followers at Barclays Heart and past.”

“The Brooklyn Nets are dedicated to investing in expertise to boost the fan expertise and elevate how basketball is skilled at Barclays Heart,” mentioned Sam Zussman, CEO, Brooklyn Sports activities & Leisure. “As we have fun 60 seasons of Nets basketball, we’re intentional about how we innovate throughout our advertising and marketing and in-arena experiences, and this partnership with Alibaba will assist us develop new methods to attach followers with our historical past and id.”

Starting with the 2026-27 NBA season, Alibaba’s expertise will energy a Actual-Time 360° Replay system at Barclays Heart, bringing quicker and extra revolutionary replays. Via the in-arena “Nets Determine Lab,” followers may even be capable to create personalised collectible playing cards utilizing Alibaba’s expertise.

Throughout the season, Alibaba and the Nets will use the partnership to check and scale revolutionary expertise and advertising and marketing purposes on and past sport day, enhancing fan experiences whereas supporting the subsequent chapter of Nets basketball. For the Nets, the collaboration represents an funding in the way forward for the franchise, utilizing expertise and artistic collaboration to honor six a long time of historical past whereas constructing what comes subsequent.