Put a Hollywood Star in Your Firm’s Promoting
TOKYO, Oct. 1, 2026 /PRNewswire/ — Eclairer Inc. immediately formally launched THE HEADLINER PROJECT, a company promoting program that includes award-winning actor, musician, and producer Will Smith with functions open in six markets: Japan, South Korea, Taiwan (China), Australia, India, and Indonesia.
Background
In an age the place generative AI permits anybody to supply info and content material, belief in who delivers the message has change into extra priceless than ever.
That’s exactly why authenticity has by no means been extra priceless. Now that artificial faces and generated voices may be produced with ease, this undertaking offers in the true and nothing else: genuine pictures and movie of a real, acclaimed actor, captured with Hollywood’s manufacturing craft. What elevates a model is just not imitation, however authenticity itself. In the meantime, numerous corporations with excellent services stay unable to ship their worth to the market, held again by boundaries of name energy and recognition. By means of Smith’s attain and expressive energy, this system communicates the true worth of corporations to the world and helps the creation of latest enterprise alternatives.
About THE HEADLINER PROJECT
THE HEADLINER PROJECT is a company promoting service that permits corporations to deploy promoting artistic that includes Will Smith. Participating a worldwide star sometimes requires substantial upfront funding ̶ contract charges, taking pictures, and manufacturing prices. Underneath this program, these preliminary prices are coated by the undertaking, permitting corporations to make use of official Will Smith belongings for a utilization charge.
The service offers curated official artistic ̶ cinematic, story-driven picture and video belongings ̶ that corporations can characteristic as their very own foremost visuals. All belongings are designed for superior adaptation, together with background elimination and tone adjustment, enabling seamless integration into every model’s visible world. Inventive may be deployed throughout each on-line and offline media, from online advertising, social media, and touchdown pages to large-scale OOH, transit promoting, and in-store visuals.
The six chosen markets span Asia and Oceania ̶ all areas the place financial progress and the digitalization of promoting are advancing quickly, but the place global-star endorsements have lengthy been inside attain of solely a handful of main firms. Smith’s work has been extensively beloved throughout these areas for many years, and his uncommon energy as a “common language” that transcends nations and languages will help corporations taking up these markets.
Key Options
1. World-class model worth, remarkably seamless ̶ This system eliminates the complexity of direct Hollywood negotiations, intricate worldwide licensing contracts, and the chance of heavy upfront funding. Firms can characteristic Smith’s official artistic as their very own foremost visible, immediately elevating model credibility and scale to a worldwide customary. Hollywood expertise contracts ̶ as soon as inside attain of solely main firms ̶ are actually accessible to much more corporations.
2. Curated artistic belongings that inform a narrative ̶ A top quality-first choice of cinematic, emotionally wealthy picture and video belongings, spanning enterprise scenes to evocative storytelling moments, delivers commanding presence as a company asset. All belongings are actual pictures and movie; no artificial or AI-generated likeness is used. This protects Smith’s personal picture and the cinematic high quality that underpins it. Voice-over belongings recorded by Smith are additionally obtainable, enabling artistic that builds deep emotional resonance.
3. Superior customization, totally built-in into your model world ̶ This system offers curated official picture and video belongings formally licensed by Smith’s workforce. Cinematic, finely crafted artistic can be utilized as your foremost visible with all rights already cleared. Belongings are designed for superior adaptation ̶ background elimination, tone curve adjustment, and structure integration ̶ enabling full alignment along with your model’s visible world.
4. Omnichannel presence throughout on-line and offline ̶ Deploy seamlessly throughout digital channels (online advertising, social media, touchdown pages) and bodily media (large-scale OOH, transit promoting, in-store foremost visuals), with utilization throughout six markets.
Remark from the Challenge Lead (Itsuo Teruya)
“Irrespective of how distinctive a enterprise is, if nobody is aware of about it, it could as effectively not exist. THE HEADLINER PROJECT is a platform designed to amplify the worth of bold corporations with world-class attain ̶ turning worth the world hasn’t found into worth the world is aware of. We sit up for writing new progress tales along with corporations prepared for his or her subsequent stage.”
Profile : Will Smith
Will Smith is likely one of the defining entertainers of his technology: an Academy Award–profitable actor, multi-platinum recording artist, best-selling creator, and producer whose work strikes effortlessly between blockbuster spectacle and real coronary heart. He made historical past because the winner of the first-ever Grammy for rap, happening to earn 4 in whole, earlier than launching hip-hop additional into the mainstream and headlining era-defining movies like Independence Day, Males in Black, and Unhealthy Boys – culminating in a Greatest Actor win for King Richard.
Lately he’s carried that very same curiosity into the true world with Nationwide Geographic, venturing throughout all seven continents in Pole to Pole with Will Smith and exploring the planet’s wonders in Welcome to Earth; pushing his personal limits whereas inviting audiences alongside for the invention. Past the display, he’s a devoted entrepreneur and philanthropist, constructing companies and backing causes with the identical ambition he brings to his artwork. With new movies on the horizon, Smith stays what he’s all the time been: a storyteller who retains discovering greater worlds to discover.
Service Overview
- Identify: THE HEADLINER PROJECT
- Launch: October 1st 2026, 8:00 AM JST
- Markets: Japan / South Korea / Taiwan (China) / Australia / India / Indonesia
- The way to Apply: https://headliner-project.com/
*All candidates are topic to a company evaluate by the undertaking workplace.
Working Firm
Media Contact
Momo Takase / E-mail: contact@headliner-project.com
