The multi-platform association provides the ISL a free-to-view digital distribution platform by YouTube whereas retaining a standard pay-TV and subscription streaming presence by Sony Sports activities Community and SonyLIV. The transfer is positioned by the league as a part of a digital-first technique aimed toward increasing its attain and eradicating a subscription barrier for viewers.
Karan Yadav, CEO, Indian Tremendous League, mentioned, “We would like the ISL to be probably the most accessible league within the nation, and which means being current throughout the platforms the place followers are selecting to observe and comply with soccer. YouTube considerably expands our digital and connected-TV attain, whereas Sony Sports activities Community brings the dimensions, attain and experience of a number one sports activities broadcaster to the League, offering followers with a premium dwell broadcast expertise. India’s linked TV viewers has grown by 23% year-on-year to 166 million month-to-month viewers, whereas YouTube CTV device-hours in India have grown by 77% over the past two years. By bringing collectively the strengths of digital and broadcast, we are able to make the ISL extra accessible throughout screens and open the League as much as a wider viewers than ever earlier than.”
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The YouTube partnership can even embody match highlights, Shorts, interviews, behind-the-scenes content material, evaluation and fan-led conversations, permitting the ISL to construct a wider digital ecosystem across the competitors.
Gunjan Soni, Managing Director – India, YouTube, mentioned, “YouTube is the place hundreds of thousands of Indians come on daily basis to find, comply with and interact with the content material they love. We’re delighted to companion with the Indian Tremendous League and make each match of the 2026-27 season accessible dwell and free on YouTube. This partnership brings Indian soccer to followers throughout the nation on a platform they already use on daily basis, whereas giving them extra methods to comply with their golf equipment, gamers and the League all through the season.”
Sony Sports activities Community will broadcast the ISL on tv for the 2026-27 season, whereas SonyLIV will carry all 163 matches. Sony will televise greater than 80 matches on its tv channels. Rajesh Kaul, Chief Income Officer and Enterprise Head, Sports activities and Worldwide, Sony Photos Networks India, mentioned, “Indian soccer has passionate supporters, deep native loyalties and rivalries that deserve a nationwide stage. The ISL brings all of that collectively, and we’re delighted to welcome it to Sony Sports activities Community and Sony LIV. With all 163 matches on Sony LIV and over 80 matches on our tv channels, followers can comply with their golf equipment by the season. We look ahead to bringing our expertise in soccer broadcasting to the league and serving to its golf equipment and gamers join with audiences throughout India.”
The 2026-27 season will function 13 groups and 78 Part 1 matches from October 10, 2026 to January 17, 2027, with 53 matches scheduled for Fridays, Saturdays or Sundays.
