The “Nihao! China” Winter Tourism Promotion, an initiative designed to showcase the distinctive and breathtaking winter landscapes of China to the Sri Lankan journey market, was launched in Colombo on Feb. 06.
The occasion was hosted by China Cultural Middle in Sri Lanka, with Financial institution of China serving because the Strategic Accomplice and Air China, China Jap Air, UnionPay Worldwide and TAASL coming in as co-hosts.
The marketing campaign particularly targeted on the wealthy tourism sources of Northeast China, together with the Jilin, Liaoning, and Heilongjiang provinces.
Air China and China Jap Airways launched their handy flight routes and winter merchandise whereas UnionPay Worldwide shared the most recent initiatives on facilitating inbound funds.
As well as, Sri Lankan journey brokers additionally shared their firsthand experiences from FAM (familiarization) journeys to China and the 2025 China Worldwide Journey Mart (CITM).
As tourism restoration good points momentum in 2026, this promotion highlights the huge potential for cooperation between China and Sri Lanka. Whereas Sri Lanka is widely known for its tropical magnificence, China provides a contrasting “Ice and Snow Wonders” expertise that features winter sports activities, sizzling spring resorts, and vibrant seasonal festivals.
Addressing the occasion, Mr. Li Nisheng, Director of the Chinese language Cultural Centre in Colombo mentioned that “Based on the most recent China Ice and Snow Financial system Improvement Report (2025), the size of China’s ice and snow business is estimated to have surpassed the one-trillion-yuan mark.”
“Throughout the 2024-2025 winter season, spending on ice and snow sports activities and associated consumption exceeded 187.5 billion yuan, a year-on-year improve of over 25%. This demonstrates that the “ice and snow financial system” has grow to be a robust progress engine for the Chinese language tourism market,” he added.
“China and Sri Lanka share a long-standing friendship, and cultural tourism change serves as an important bridge for enhancing mutual understanding and friendship between our peoples. As a key nation alongside the “Belt and Street” and infrequently hailed because the “Pearl of the Indian Ocean,” Sri Lanka’s tourism sources are extremely complementary to China’s lengthy historical past, good tradition, and numerous fashionable sights,” he additional famous.
Vice President of the Journey Brokers Affiliation of Sri Lanka – Ms. Chamila Wijethunge mentioned : “Sri Lanka and China share a longstanding friendship constructed on mutual respect, cultural change and other people to individuals connectivity, Tourism has all the time been a robust bridge between our international locations and occasions akin to this play an important position in deepening that connection.”
In the meantime, Chairman of the Sri Lanka Tourism Promotion Bureau – Mr. Buddhika Hewawasam urged Chinese language authorities to rethink visa insurance policies to allow Sri Lankan vacationers to enter China with extra ease. He additionally identified that 132,000 Chinese language vacationers travelled to Sri Lanka final yr.
